2023 Kia Soul
Invoice Pricing**
4 Trims Available
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What are real people paying?
$19,890
Lowest Dealer Price Found1
$23,090
Average Dealer Price Found2
$24,790
Highest Dealer Price Found3
Excluding option packages, the low factory listed 2023 Kia Soul MSRP is $19,890 and the High MSRP for a Soul is $24,790.
On average when all rebates, incentives dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2023 Kia Soul.
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$23,490
2023 Kia Soul MSRP*
$22,432
2023 Kia Soul Invoice Price**
$24,090
2025 Kia Soul MSRP*
$23,125
2025 Kia Soul Invoice Price**
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1 The lowest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the lowest possible trim level with standard features.
2 The average dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is the mean MSRP that consumers are paying for all trim levels.
3 The highest dealer price found is based on MSRP. MSRP, or Manufacturers Suggested Retail Price, is determined by the manufacturer of each brand, make and model and may not reflect the price at which vehicles are sold in your region. This MSRP displayed is for the highest possible trim level with the most features.